Advertisers: Chanel (make up), Gallo Family (wine), Prada (perfume), Emporio Armani,
Calvin Klein (perfume), Bobbi Brown, Ernest Jones, Russel & Bromley (shoes), Max Factor X, L'Oreal, Swarovski, British Airways, M&S, Rachels Yogurt, Boots, Toni & Guy, Starbucks, Disney
Reader Interactions: Horoscope
Promotions & Competition: Boots - 25% off, Cinema awards (Disney), GAP - 30% off
Content: Articles, Upcoming movies, Celebrity gossips, Advertisements, Advises, Fashion news
Demographic: 17-35 age group, Young professionals/students, Women with significant income & time rich/fashion interest
Geographic: UK - Central London
Benefit: Likely to enjoy looking at and following fashion trends. Starting from makeup and finishing at clothing and gadgets. They want to read about hot stories of their favorite individuals (popular people). This allows them to equate themselves to people of a higher class than they are, as they are the role models for them. They want to have the same lifestyle & appearance as them.
Psychographic: Significant amount of free time, into more cerebral leisure activities. Most likely to come from a cosmopolitan urban area. May have inspiration for fashion trends & healthy lifestyle.
Behaviouristic: Likely to subscribe to the magazine and have their own collection on display. Into established street fashion, diet tips and celebrity gossips. Into parties and coffee bars. Internet and design aspirations with determination for work and creative industry.
Content: Articles, Upcoming movies, Celebrity gossips, Advertisements, Advises, Fashion news
Demographic: 17-35 age group, Young professionals/students, Women with significant income & time rich/fashion interest
Geographic: UK - Central London
Benefit: Likely to enjoy looking at and following fashion trends. Starting from makeup and finishing at clothing and gadgets. They want to read about hot stories of their favorite individuals (popular people). This allows them to equate themselves to people of a higher class than they are, as they are the role models for them. They want to have the same lifestyle & appearance as them.
Psychographic: Significant amount of free time, into more cerebral leisure activities. Most likely to come from a cosmopolitan urban area. May have inspiration for fashion trends & healthy lifestyle.
Behaviouristic: Likely to subscribe to the magazine and have their own collection on display. Into established street fashion, diet tips and celebrity gossips. Into parties and coffee bars. Internet and design aspirations with determination for work and creative industry.
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