Kerrang!
Kerrang! is a UK-based magazine which has been first published on 6th of june 1981 as a one-off suplement in the Sounds newspaper. It's unique content about rock music has eventually caused it to become a best-selling British music newspaper in the early 2000s. The target audience of this magazines are mainly 15-24 years old males who have a interest in rock music. Inside the magazine we can find reviews, galleries, interviews and current feeds about rock music. Apart from a magazine and a radio station, Kerrang! additionally owns "Kerrang TV". By this they allow their fans to access their content through a wide variety of platforms.
Mojo
Mojo is a monthly magazine which provides its audience with a dose of world class journalism and iconic photography. The magazine is seen by people as "obsessed with music". The convent visible in the magazine varies from classic and modern rock, folk, soul, country to reggare, electronic and experimental. This means that anyone with a music interest will find something for them in this magazine. This makes the magazine versatile. Mojo provides is a valued and trusted brand by its "hand-made" experience in the mass market environment. As a brand extension Mojo uses social media websites such as Facebook or Twitter. Additionally it has its own website. The target audience for Mojo are males of 45-54 years old.
Founders Mark Ellen and David Hepworth were concerned about the music press at the time, therefore they have came up with this magazine. Q was published by EMAP media group in October 1986. At the very start the magazine was standing out against its competition as of its high quality of production and monthly issues. In the early years of the magazine, it was sub-titled "The modern guide to music and more". With world-beating exclusives, definitive album reviews, outstanding production values and an inimitable sense of humor it has shaped the music in UK and beyond. 97% of Q's male, 15-34 years old audience rate it as a quality magazine.
The factor which connects all of the three magazines is its publisher. Kerrang!, Mojo and Q are published by Bauer Media Group. Bauer Media is a huge media institution which has a significant control across many platforms and businesses. The company publishes over 570 magazines, has over 50 TV and radio channels, own EMAP, printing companies, postal services, distribution services,distribution services and marketing & media services. By this Bauer Media is allowed to operate their products at a very low cost as they do not pay for services to other companies as they use what they have to offer. Additionally by Bauer Media Group being such a big company with such effect on the market they are very succesfull. We can see this by the audience they have for their magazines from the statistics. For example their entertainment & music magazine named Empire reaches a total of 1.4 million people in print, online and ipad app.
Classic Fm was a monthly magazine published in United Kingdom . It was a media extension of a British classical commercial radio station. The magazine launched in 1995, under the contract by John Brown Publishing. In 2000 the radio station has cancelled the contract and moved onto Global Limited. Its reviews of classical recordings, information about upcoming festivals, events and information about famous composers made the magazine very successful across its 35 to 50 years old target audience. It was notified that the magazine would cease to publish. Which resulted in the last issue to be released in march 2012.On the other hand the radio still functions which has has a "enthusiasts" audience which are aged 50+.
While going through the magazine we can find articles about new releases, guides of components and reviews. The magazine is dedicated to classical music however sections of jazz and world music can be found across the magazine. BBC Worldwide has first published the magazine in June 1992 however under the licence from BBC Worldwide, Immediate Media Company Limited has been the publisher since 2012. This benefits the BBC as by this they gain profit which can help them fund other platforms which they operate. One detail which made the magazine stand out against other similar, competing magazines is the free CD which is given with each issue.
Mixmag is a British elecrtonic dance and clubbing magazine, which has its headquarters in London. The magazine which has been launched in 1982 covers the newest dance events, hottest music and club night reviews. When first issued, Mixmag was in a newsletter format however when house music began, the editor and DJ Dave Seaman turned the magazine to a DJ's magazine covering a variety of dance music, introducing the magazine to a club culture. Mixmag was then later sold to EMAP ( mid 1990s), and nextly bought by Development Hell. The magazine's target audience are 12-24 year old males and females with clubbing interests. The ideology of this magazine which makes it rather different than other magazines on the market, is that it focuses on one genre of music making the magazine very specific. Therefore it can be used as a guide by the audience which trusts the magazine.
Q
Founders Mark Ellen and David Hepworth were concerned about the music press at the time, therefore they have came up with this magazine. Q was published by EMAP media group in October 1986. At the very start the magazine was standing out against its competition as of its high quality of production and monthly issues. In the early years of the magazine, it was sub-titled "The modern guide to music and more". With world-beating exclusives, definitive album reviews, outstanding production values and an inimitable sense of humor it has shaped the music in UK and beyond. 97% of Q's male, 15-34 years old audience rate it as a quality magazine.
The factor which connects all of the three magazines is its publisher. Kerrang!, Mojo and Q are published by Bauer Media Group. Bauer Media is a huge media institution which has a significant control across many platforms and businesses. The company publishes over 570 magazines, has over 50 TV and radio channels, own EMAP, printing companies, postal services, distribution services,distribution services and marketing & media services. By this Bauer Media is allowed to operate their products at a very low cost as they do not pay for services to other companies as they use what they have to offer. Additionally by Bauer Media Group being such a big company with such effect on the market they are very succesfull. We can see this by the audience they have for their magazines from the statistics. For example their entertainment & music magazine named Empire reaches a total of 1.4 million people in print, online and ipad app.
Classic Fm
Classic Fm was a monthly magazine published in United Kingdom . It was a media extension of a British classical commercial radio station. The magazine launched in 1995, under the contract by John Brown Publishing. In 2000 the radio station has cancelled the contract and moved onto Global Limited. Its reviews of classical recordings, information about upcoming festivals, events and information about famous composers made the magazine very successful across its 35 to 50 years old target audience. It was notified that the magazine would cease to publish. Which resulted in the last issue to be released in march 2012.On the other hand the radio still functions which has has a "enthusiasts" audience which are aged 50+.
BBC Music
While going through the magazine we can find articles about new releases, guides of components and reviews. The magazine is dedicated to classical music however sections of jazz and world music can be found across the magazine. BBC Worldwide has first published the magazine in June 1992 however under the licence from BBC Worldwide, Immediate Media Company Limited has been the publisher since 2012. This benefits the BBC as by this they gain profit which can help them fund other platforms which they operate. One detail which made the magazine stand out against other similar, competing magazines is the free CD which is given with each issue.
Mixmag
Mixmag is a British elecrtonic dance and clubbing magazine, which has its headquarters in London. The magazine which has been launched in 1982 covers the newest dance events, hottest music and club night reviews. When first issued, Mixmag was in a newsletter format however when house music began, the editor and DJ Dave Seaman turned the magazine to a DJ's magazine covering a variety of dance music, introducing the magazine to a club culture. Mixmag was then later sold to EMAP ( mid 1990s), and nextly bought by Development Hell. The magazine's target audience are 12-24 year old males and females with clubbing interests. The ideology of this magazine which makes it rather different than other magazines on the market, is that it focuses on one genre of music making the magazine very specific. Therefore it can be used as a guide by the audience which trusts the magazine.
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